Strategy, innovative brand communication and the "down-to-earth" distribution are his key disciplines. As soon as a new, exciting brand is launched, he opens the door to more growth. In his last position as the national and international brand manager of www.28Black.com (formerly 28BLACK) he played a decisive role in the success of the brand and has built up an efficient network both in Off/On Trade. He is an excellent networker and received in 2014 the award "Carlsberg 2014 - Best newcomer of the year" as co-owner of Chapeau! Grill & Bar in Hamburg.