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Wanja Schultz-Brummer is a brand strategist, marketing lead, and hands-on doer with over 15 years of experience building FMCG and hospitality brands. He combines strategic brand management, precise storytelling, and practical sales expertise – a mix that quickly makes new brands visible and gives established brands fresh energy.

He played a central role in the launch of Schwarze Dose 28 and later managed the brand switch to 28 BLACK, from strategic setup to rollout in hospitality and retail.

In the following years, as Brand Director, he developed creative guidelines, campaign directions, and brand concepts for companies such as ahead, Julius Meinl, and Mini Germany. His focus: sharpening brands, building narratives, activating communities.

In parallel, he was responsible for high-impact events and special projects, including a unique signature event for the Ritz-Carlton Berlin, as well as numerous brand activations, product launches, and redesign presentations.

With The Brand Gardener, he now helps brands grow – strategically, creatively, and hands-on. As co-founder of Chapeau! Grill & Bar, he was awarded the title "Carlsberg – Best Newcomer of the Year" in 2014.